RASS_CaseStudy_06

Knowledge Alliance

Founded in 1971, Knowledge Alliance is a non-profit, non-partisan organization focused on learning and applying what works to dramatically improve K-12 public education. We advocate for the greater use of research-based knowledge in education policy and practice at the federal, state, and local levels. Knowledge Alliance is comprised of leading education organizations that are dedicated to solving some of the biggest problems facing our schools today through the development and use of high-quality, relevant research.

As a small industry association with a limited communications budget, we invest a significant amount of time and energy in social media. After growing our Twitter followers, I wanted to get a better picture of who I was reaching and whether they were influencers in my industry. By working with Lauren at Rise Above Social Strategies, we now have better picture of our data analytics and have continued to improve our social media capabilities. Even a small organization can increase its impact through social media, and Lauren can show you the path forward.

Michele McLaughlin

Executive Director, Knowledge Alliance